Hesham Amer is a distinguished and visionary leader in the automotive industry, renowned for his comprehensive expertise spanning automotive operations, sales growth, market expansion, and transformative business models across the Middle East and North Africa region. As Managing Director of Sanabel Motors, the exclusive distributor for Chery International in Saudi Arabia, Hesham commands the strategic direction and daily operations of 11 branches, driving business excellence and leading a diverse workforce of over 350 employees. Under his leadership, the company has achieved unprecedented customer satisfaction levels and sustained market growth.
๐๐ฟ๐ถ๐๐ถ๐ป๐ด ๐๐ป๐ป๐ผ๐๐ฎ๐๐ถ๐๐ฒ ๐ ๐ผ๐ฏ๐ถ๐น๐ถ๐๐ ๐ฆ๐ผ๐น๐๐๐ถ๐ผ๐ป๐ ๐ฎ๐ป๐ฑ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐ ๐๐ ๐ฝ๐ฎ๐ป๐๐ถ๐ผ๐ป
A true trailblazer, Hesham champions innovation beyond conventional automotive sales, spearheading cutting-edge initiatives in electric and hybrid vehicle technology, mobility subscription services, vehicle leasing, and investment ventures. His forward-thinking approach embraces emerging trends, positioning his companies and partners at the forefront of industry disruption while fostering sustainable business growth and environmental stewardship.
His tenure at Scope Investment, with assets surpassing $10.5 billion, exemplifies his strategic acumen in automotive business development. Hesham led the establishment of pioneering electric vehicle dealership networks, charging infrastructure projects, and manufacturing ventures across North Africa, the Gulf Cooperation Council (GCC), and Commonwealth of Independent States (CIS) countriesโsignificantly advancing regional EV ecosystem development.
๐ง๐ฟ๐ฎ๐ป๐๐ณ๐ผ๐ฟ๐บ๐ถ๐ป๐ด ๐๐ฟ๐ฎ๐ป๐ฑ๐ ๐ฎ๐ป๐ฑ ๐๐น๐ฒ๐๐ฎ๐๐ถ๐ป๐ด ๐๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐๐ ๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ ๐ถ๐ป ๐ฆ๐ฎ๐๐ฑ๐ถ ๐๐ฟ๐ฎ๐ฏ๐ถ๐ฎ
As Brand Director for GAC Motor at Aljomaih Automotive in Saudi Arabia, Hesham engineered a remarkable market turnaround by more than doubling the brandโs market share within a year. His innovative market penetration strategies, rental business growth focus, and relentless commitment to elevating customer experience redefined GACโs presence in the competitive Saudi market, ensuring robust dealer profitability and expanding operational geography.
๐ฃ๐ฟ๐ผ๐๐ฒ๐ป ๐๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐๐ต๐ถ๐ฝ ๐๐ถ๐๐ต ๐๐น๐ผ๐ฏ๐ฎ๐น ๐๐๐๐ผ๐บ๐ผ๐๐ถ๐๐ฒ ๐๐ฐ๐ผ๐ป๐
Heshamโs illustrious career includes senior leadership roles at automotive giants such as Peugeot GCC (Stellantis), Nissan KSA, General Motors, Mercedes-Benz Egypt, and Daimler Chrysler. His expertise encompasses end-to-end automotive functions including sales management, brand positioning, finance solutions, customer relationship management, after-sales service excellence, business transformation, organizational change management, and talent acquisition.
๐๐ฐ๐ฎ๐ฑ๐ฒ๐บ๐ถ๐ฐ ๐๐ ๐ฐ๐ฒ๐น๐น๐ฒ๐ป๐ฐ๐ฒ ๐ฎ๐ป๐ฑ ๐๐ ๐ฒ๐ฐ๐๐๐ถ๐๐ฒ ๐๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐๐ต๐ถ๐ฝ ๐๐ฒ๐๐ฒ๐น๐ผ๐ฝ๐บ๐ฒ๐ป๐
- Executive MBA from Hult International Business School, complemented by rigorous executive education programs at Michigan Ross School of Business, HEC Paris, and the Barcelona Club for High-Performance Leadership
- Certified Six Sigma Green Belt from the American University in Cairo
- Bachelor’s Degree in Automotive Engineering from Ain Shams University
๐๐ต๐ฎ๐บ๐ฝ๐ถ๐ผ๐ป๐ถ๐ป๐ด ๐ฆ๐๐๐๐ฎ๐ถ๐ป๐ฎ๐ฏ๐น๐ฒ ๐๐ฟ๐ผ๐๐๐ต ๐ฎ๐ป๐ฑ ๐๐ฎ๐บ๐ถ๐น๐ ๐๐๐๐ถ๐ป๐ฒ๐๐ ๐๐ป๐๐๐ถ๐๐๐๐ถ๐ผ๐ป๐ฎ๐น๐ถ๐๐ฎ๐๐ถ๐ผ๐ป
Beyond his corporate leadership, Hesham is highly regarded for his role as a trusted advisor in family business governance and succession planning. He leverages his extensive cross-cultural and cross-functional experience to institutionalize family enterprises, foster seamless integration of emerging family leadership, and drive sustainable business continuity.
๐ ๐ฉ๐ถ๐๐ถ๐ผ๐ป๐ฎ๐ฟ๐ ๐๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ ๐๐ป๐๐ฝ๐ถ๐ฟ๐ถ๐ป๐ด ๐๐๐๐ผ๐บ๐ผ๐๐ถ๐๐ฒ ๐๐ป๐ฑ๐๐๐๐ฟ๐ ๐๐ฑ๐๐ฎ๐ป๐ฐ๐ฒ๐บ๐ฒ๐ป๐
Hesham Amer personifies the modern automotive executiveโa visionary leader balancing operational mastery, strategic foresight, and inspirational leadership to transform challenges into opportunities. His enduring commitment to innovation, sustainability, and excellence continues to shape the future of the automotive landscape in the MENA region and inspire the next generation of industry pioneers.
๐๐ป๐๐ฝ๐ถ๐ฟ๐ฒ๐ฑ ๐ ๐ฎ๐ด๐ฎ๐๐ถ๐ป๐ฒ proudly recognizes ๐๐ฒ๐๐ต๐ฎ๐บ ๐๐บ๐ฒ๐ฟ as one of the ๐ง๐ผ๐ฝ ๐ญ๐ฌ๐ฌ ๐๐ป๐๐ฝ๐ถ๐ฟ๐ถ๐ป๐ด ๐ฃ๐ฟ๐ผ๐ณ๐ฒ๐๐๐ถ๐ผ๐ป๐ฎ๐น๐, celebrating his exceptional leadership, transformative impact, and unwavering dedication to driving automotive innovation and market leadership on a regional and global scale.