𝗦𝗮𝗿𝗮𝗵 𝗔𝗹 𝗤𝗮𝗵𝘁𝗮𝗻𝗶 – 𝗦𝗵𝗮𝗽𝗶𝗻𝗴 𝘁𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 & 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲

In today’s rapidly evolving business environment, where customer trust and employee engagement define organizational success, Sarah Al Qahtani emerges as a strategic leader in Customer and Employee Experience. With a career spanning both corporate and government sectors, she has pioneered innovative frameworks, processes, and cultural strategies that drive satisfaction, loyalty, and long-term growth.

𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗮𝘁 𝘁𝗵𝗲 𝗖𝗼𝗿𝗲: 𝗗𝗲𝘀𝗶𝗴𝗻𝗶𝗻𝗴 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝘃𝗲 𝗝𝗼𝘂𝗿𝗻𝗲𝘆𝘀

Sarah’s career reflects a deep commitment to customer journey optimization and employee engagement. Currently serving in Customer Experience Management within a confidential government entity in Riyadh, she has redefined how organizations measure, deliver, and sustain value.

Her expertise goes beyond traditional experience management—she designs comprehensive CX/EX frameworks, translates insights into measurable KPIs, and integrates data-driven decision-making with cutting-edge tools to optimize business outcomes. For Sarah, every customer interaction and every employee touchpoint is an opportunity to build trust and strengthen culture.

𝗔 𝗠𝘂𝗹𝘁𝗶𝗳𝗮𝗰𝗲𝘁𝗲𝗱 𝗖𝗮𝗿𝗲𝗲𝗿 𝗶𝗻 𝗚𝗿𝗼𝘄𝘁𝗵 𝗮𝗻𝗱 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻

Sarah’s professional journey has been shaped by diverse roles across industries:

• Banque Saudi Fransi (2019–2023): Rising from Business Development Analyst to Senior CX Analyst, she spearheaded initiatives in voice of the customer, employee engagement, and customer journey mapping.
• Swipe Up (2022–Present): As Founder and Owner, she expanded her influence into advertising, brand marketing, and digital strategy—demonstrating entrepreneurial vision.
• The Professionals (2018): Delivered as Project Manager, overseeing planning, execution, and delivery of consultation projects.
• Early Career: Roles in public relations, translation, and health sector operations gave her a strong foundation in communication, service, and people management.

This progression reflects her versatility, resilience, and ability to bridge strategy, innovation, and human experience.

𝗥𝗲𝗰𝗼𝗴𝗻𝗶𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗖𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻

In 2024, Sarah was appointed as a Judge for the Saudi Customer Experience Awards (SCXA), where she assessed and celebrated excellence in customer experience across the Kingdom. Her role highlights her standing as an authority in CX and her influence on shaping industry benchmarks.

𝗔𝗰𝗮𝗱𝗲𝗺𝗶𝗰 𝗙𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗖𝗼𝗻𝘁𝗶𝗻𝘂𝗼𝘂𝘀 𝗚𝗿𝗼𝘄𝘁𝗵

Sarah holds a Bachelor’s degree in Languages and Translation (English Language) from Princess Nourah Bint Abdulrahman University, a discipline that honed her analytical and communication skills. She has since pursued a lifelong learning path, gaining credentials that strengthen her leadership and strategic vision, including:

1. Professional Certificate in Customer Experience (CX Academy, 2023)
2. Customer Experience Strategy (PMI, 2024)
3. Agile Mindset, Autonomy & Collaboration (TTM Associates, 2024)
4. Mini-MBA (IBMI, 2022)
5. SMART Performance Management (Alliance for Management Consulting, 2022)

Her academic foundation, combined with these professional certifications, reflects her commitment to excellence and adaptability in an evolving business world.

𝗚𝗶𝘃𝗶𝗻𝗴 𝗕𝗮𝗰𝗸: 𝗔 𝗖𝘂𝗹𝘁𝘂𝗿𝗲 𝗼𝗳 𝗦𝗲𝗿𝘃𝗶𝗰𝗲

Beyond her corporate and entrepreneurial roles, Sarah has contributed actively to social causes through volunteer work with King Fahad Medical City, the Ministry of Health, and Sanad Children’s Cancer Support Association. Her dedication to service highlights her belief that meaningful impact comes not only from organizational results but also from community well-being.

𝗣𝘂𝗿𝗽𝗼𝘀𝗲-𝗗𝗿𝗶𝘃𝗲𝗻 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗶𝗻 𝗖𝗫/𝗘𝗫

Sarah’s leadership philosophy is anchored in a belief that customer and employee experiences are the true engines of sustainable growth. By aligning people, culture, and systems, she empowers organizations to thrive in competitive markets.

“Excellence in experience is not a single project—it is a culture. It is built when organizations value both customers and employees equally.”
— Sarah Al Qahtani

𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗔𝗵𝗲𝗮𝗱: 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗶𝗻 𝗦𝗮𝘂𝗱𝗶 𝗔𝗿𝗮𝗯𝗶𝗮

As Saudi Arabia advances its Vision 2030 agenda, focusing on excellence, innovation, and global competitiveness, leaders like Sarah Al Qahtani are essential. Her unique ability to merge strategic frameworks, cultural transformation, and innovation-driven insights positions her as a trailblazer in shaping the Kingdom’s future of customer and employee experience.

Whether through designing experience strategies, mentoring professionals, or fostering innovation cultures, Sarah embodies the values of engagement, innovation, and impact.

𝗜𝗻𝘀𝗽𝗶𝗿𝗲𝗱 𝗠𝗮𝗴𝗮𝘇𝗶𝗻𝗲 proudly recognizes 𝗦𝗮𝗿𝗮𝗵 𝗔𝗹 𝗤𝗮𝗵𝘁𝗮𝗻𝗶 as one of the 𝗪𝗼𝗺𝗲𝗻 𝗪𝗵𝗼 𝗜𝗻𝘀𝗽𝗶𝗿𝗲 for her dedication to customer and employee experience, her visionary leadership, and her lasting contribution to Saudi Arabia’s business transformation.