In todayโs rapidly evolving business environment, where customer trust and employee engagement define organizational success, Sarah Al Qahtani emerges as a strategic leader in Customer and Employee Experience. With a career spanning both corporate and government sectors, she has pioneered innovative frameworks, processes, and cultural strategies that drive satisfaction, loyalty, and long-term growth.
๐๐ ๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ ๐ฎ๐ ๐๐ต๐ฒ ๐๐ผ๐ฟ๐ฒ: ๐๐ฒ๐๐ถ๐ด๐ป๐ถ๐ป๐ด ๐ง๐ฟ๐ฎ๐ป๐๐ณ๐ผ๐ฟ๐บ๐ฎ๐๐ถ๐๐ฒ ๐๐ผ๐๐ฟ๐ป๐ฒ๐๐
Sarahโs career reflects a deep commitment to customer journey optimization and employee engagement. Currently serving in Customer Experience Management within a confidential government entity in Riyadh, she has redefined how organizations measure, deliver, and sustain value.
Her expertise goes beyond traditional experience managementโshe designs comprehensive CX/EX frameworks, translates insights into measurable KPIs, and integrates data-driven decision-making with cutting-edge tools to optimize business outcomes. For Sarah, every customer interaction and every employee touchpoint is an opportunity to build trust and strengthen culture.
๐ ๐ ๐๐น๐๐ถ๐ณ๐ฎ๐ฐ๐ฒ๐๐ฒ๐ฑ ๐๐ฎ๐ฟ๐ฒ๐ฒ๐ฟ ๐ถ๐ป ๐๐ฟ๐ผ๐๐๐ต ๐ฎ๐ป๐ฑ ๐๐ป๐ป๐ผ๐๐ฎ๐๐ถ๐ผ๐ป
Sarahโs professional journey has been shaped by diverse roles across industries:
- Banque Saudi Fransi (2019โ2023): Rising from Business Development Analyst to Senior CX Analyst, she spearheaded initiatives in voice of the customer, employee engagement, and customer journey mapping.
- Swipe Up (2022โPresent): As Founder and Owner, she expanded her influence into advertising, brand marketing, and digital strategyโdemonstrating entrepreneurial vision.
- The Professionals (2018): Delivered as Project Manager, overseeing planning, execution, and delivery of consultation projects.
- Early Career: Roles in public relations, translation, and health sector operations gave her a strong foundation in communication, service, and people management.
This progression reflects her versatility, resilience, and ability to bridge strategy, innovation, and human experience.
๐ฅ๐ฒ๐ฐ๐ผ๐ด๐ป๐ถ๐๐ถ๐ผ๐ป ๐ฎ๐ป๐ฑ ๐๐ป๐ฑ๐๐๐๐ฟ๐ ๐๐ผ๐ป๐๐ฟ๐ถ๐ฏ๐๐๐ถ๐ผ๐ป
In 2024, Sarah was appointed as a Judge for the Saudi Customer Experience Awards (SCXA), where she assessed and celebrated excellence in customer experience across the Kingdom. Her role highlights her standing as an authority in CX and her influence on shaping industry benchmarks.
๐๐ฐ๐ฎ๐ฑ๐ฒ๐บ๐ถ๐ฐ ๐๐ผ๐๐ป๐ฑ๐ฎ๐๐ถ๐ผ๐ป ๐ฎ๐ป๐ฑ ๐๐ผ๐ป๐๐ถ๐ป๐๐ผ๐๐ ๐๐ฟ๐ผ๐๐๐ต
Sarah holds a Bachelorโs degree in Languages and Translation (English Language) from Princess Nourah Bint Abdulrahman University, a discipline that honed her analytical and communication skills. She has since pursued a lifelong learning path, gaining credentials that strengthen her leadership and strategic vision, including:
- Professional Certificate in Customer Experience (CX Academy, 2023)
- Customer Experience Strategy (PMI, 2024)
- Agile Mindset, Autonomy & Collaboration (TTM Associates, 2024)
- Mini-MBA (IBMI, 2022)
- SMART Performance Management (Alliance for Management Consulting, 2022)
Her academic foundation, combined with these professional certifications, reflects her commitment to excellence and adaptability in an evolving business world.
๐๐ถ๐๐ถ๐ป๐ด ๐๐ฎ๐ฐ๐ธ: ๐ ๐๐๐น๐๐๐ฟ๐ฒ ๐ผ๐ณ ๐ฆ๐ฒ๐ฟ๐๐ถ๐ฐ๐ฒ
Beyond her corporate and entrepreneurial roles, Sarah has contributed actively to social causes through volunteer work with King Fahad Medical City, the Ministry of Health, and Sanad Childrenโs Cancer Support Association. Her dedication to service highlights her belief that meaningful impact comes not only from organizational results but also from community well-being.
๐ฃ๐๐ฟ๐ฝ๐ผ๐๐ฒ-๐๐ฟ๐ถ๐๐ฒ๐ป ๐๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐๐ต๐ถ๐ฝ ๐ถ๐ป ๐๐ซ/๐๐ซ
Sarahโs leadership philosophy is anchored in a belief that customer and employee experiences are the true engines of sustainable growth. By aligning people, culture, and systems, she empowers organizations to thrive in competitive markets.
โExcellence in experience is not a single projectโit is a culture. It is built when organizations value both customers and employees equally.โ
โ Sarah Al Qahtani
๐๐ผ๐ผ๐ธ๐ถ๐ป๐ด ๐๐ต๐ฒ๐ฎ๐ฑ: ๐๐๐ถ๐น๐ฑ๐ถ๐ป๐ด ๐๐ต๐ฒ ๐๐๐๐๐ฟ๐ฒ ๐ผ๐ณ ๐๐ ๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ ๐ถ๐ป ๐ฆ๐ฎ๐๐ฑ๐ถ ๐๐ฟ๐ฎ๐ฏ๐ถ๐ฎ
As Saudi Arabia advances its Vision 2030 agenda, focusing on excellence, innovation, and global competitiveness, leaders like Sarah Al Qahtani are essential. Her unique ability to merge strategic frameworks, cultural transformation, and innovation-driven insights positions her as a trailblazer in shaping the Kingdomโs future of customer and employee experience.
Whether through designing experience strategies, mentoring professionals, or fostering innovation cultures, Sarah embodies the values of engagement, innovation, and impact.
๐๐ป๐๐ฝ๐ถ๐ฟ๐ฒ๐ฑ ๐ ๐ฎ๐ด๐ฎ๐๐ถ๐ป๐ฒ proudly recognizes ๐ฆ๐ฎ๐ฟ๐ฎ๐ต ๐๐น ๐ค๐ฎ๐ต๐๐ฎ๐ป๐ถ as one of the ๐ช๐ผ๐บ๐ฒ๐ป ๐ช๐ต๐ผ ๐๐ป๐๐ฝ๐ถ๐ฟ๐ฒ for her dedication to customer and employee experience, her visionary leadership, and her lasting contribution to Saudi Arabiaโs business transformation.
