A Proven SAP Professional Bridging Technology and Business Across Continents
With over 15 years of comprehensive experience in SAP solutions, Yasser Salah stands out as a dynamic leader who has successfully navigated the complexities of digital transformation across Europe, Africa, and the Middle East. His career journeyโfrom a skilled functional consultant and project manager to a trusted customer success partner and now a solution sales expertโreflects his deep commitment to delivering tailored SAP solutions that drive operational excellence and business growth.

Building Expertise Through Global SAP Implementations
Yasser began his career mastering SAP modules such as SD and CRM, quickly advancing to manage large-scale projects and lead cross-functional teams. His early roles involved hands-on implementation and rollout of SAP solutions, where he developed a keen understanding of diverse business environments and cultural nuances. This international exposure enabled him to customize SAP deployments to meet unique client needs, ensuring seamless integration and adoption.
Championing Customer Success and Strategic Advisory
Transitioning into customer success, Yasser focused on fostering strong client relationships and ensuring the effective utilization of SAP solutions. He played a pivotal role in guiding stakeholders and steering committees through complex SAP implementations, emphasizing governance, quality, and timely delivery. His proactive management of escalations and collaboration with partner teams helped clients maximize the value of their SAP investments, contributing to sustained revenue growth.

Accelerating Business Transformation Through Solution Sales
Currently serving as Regional Solution Expert for SAP Cloud ERP in MEA North, Yasser leverages his extensive technical and business knowledge to accelerate cloud ERP adoption in key markets such as Saudi Arabia and Egypt. His role involves:
- Acting as a trusted advisor to clients, offering expert guidance on SAP cloud ERP options and customization.
- Collaborating with internal teams across technical, commercial, and product development to ensure aligned and effective sales processes.
- Developing comprehensive cost assessments to demonstrate the total cost of ownership and ROI for SAP cloud services.
- Engaging with technology hyperscalers like AWS and Azure to deliver integrated SAP and non-SAP solutions.
Yasserโs ability to identify opportunities and craft tailored solutions positions him as a key driver of digital transformation and revenue growth.
Thought Leadership and Continuous Learning
Yasserโs commitment to professional development is evident through numerous certifications, including recent achievements in SAP Business AI, SAP Business Technology Platform, and SAP Cloud Strategy. His expertise in project management, sales consulting, and SAP presales further empowers him to lead with innovation and precision.
Signature Quote
“Digital transformation is not just about technologyโitโs about unlocking the full potential of businesses by aligning solutions with their unique needs and empowering people to innovate.”
โ Yasser Salah

Looking Ahead: Empowering Businesses to Thrive in the Cloud Era
As Yasser Salah continues to expand SAP cloud ERP adoption across the Middle East and Africa, his vision remains focused on enabling organizations to embrace digital transformation confidently. By combining deep technical expertise with a customer-centric approach, he helps businesses optimize operations, enhance agility, and achieve sustainable growth in an increasingly competitive landscape.
Yasser Salah exemplifies the modern SAP professionalโinnovative, strategic, and dedicated to transforming businesses through technology and partnership.