Food waste is a pressing global issue, with millions going hungry while surplus food goes unused. Addressing this challenge head-on, Aoibheann O’Brien and Iseult Ward co-founded FoodCloud in 2012, a social enterprise aimed at redistributing surplus food to those in need.
The Inception of FoodCloud
The idea for FoodCloud emerged when the founders recognized the disconnect between food waste and food insecurity. They developed a digital platform that connects businesses with surplus food to charities and community groups, facilitating efficient redistribution.
Scaling Impact
Since its inception, FoodCloud has redistributed over 360 million meals across five countries, including the UK, Czech Republic, Slovakia, and Kenya. By partnering with major food businesses like Nestlé and Coca-Cola HBC, and leveraging support from organizations such as AIB, FoodCloud has expanded its reach and impact significantly.
Innovative Initiatives
Beyond redistribution, FoodCloud has launched initiatives like the FoodCloud Kitchen, which produces meals from surplus food, and a food truck to raise awareness. The organization is also collaborating with Harvard University to research policies that incentivize food donations, aiming to influence government legislation.
Vision for the Future
With a goal to redistribute a billion meals by 2030, FoodCloud is focused on international expansion and enhancing its technological infrastructure. Plans include scaling operations in existing countries and entering new markets, all while advocating for systemic changes to reduce food waste.
Key Takeaways for Leaders
Leverage Technology for Social Good: Digital platforms can effectively address societal challenges.
Collaborate Across Sectors: Partnerships with businesses and governments amplify impact.
Aim for Systemic Change: Influencing policy can lead to sustainable, long-term solutions.
Aoibheann O’Brien and Iseult Ward’s work with FoodCloud demonstrates how innovative thinking and collaboration can transform a local initiative into a global movement against food waste.
