Pure Planet has officially launched as a Middle East–based global Food and Beverage consultancy, entering the market with a disciplined focus on operational structure, commercial performance, and scalable growth for restaurant brands across the region and internationally.
Founded by Karim Abd El Razek, Pure Planet is built on more than 25 years of hands-on leadership across fine dining, quick-service restaurants, cafés, cloud kitchens, and multi-unit operations. Headquartered in the Middle East and structured for global delivery, the consultancy supports restaurant brands, hospitality groups, and institutional investors by combining deep regional market expertise with international operating standards and globally deployable execution models.
Experienced Leadership at the Core of Pure Planet
Karim Abd El Razek is a veteran hospitality executive with extensive experience in operational leadership, franchise development, and multi-market expansion across the Middle East and beyond. Prior to founding Pure Planet, he held senior operational and franchise roles with internationally recognized foodservice brands including KFC, Ruby Tuesday, Marrybrown, Cinnzeo Bakery Café, Coffee Planet, and Go Crispy.
Across his career, Karim has led and supported more than 50 restaurant brands, with a strong concentration across GCC markets, while also contributing to international projects involving concept creation, operational restructuring, franchise readiness, and controlled expansion. His background in high-volume operations, menu engineering, cost control, and profitability optimization forms the foundation of Pure Planet’s execution-driven consultancy methodology.
The Market Gap Pure Planet Addresses
Decades of operational leadership across the Middle East revealed a consistent industry challenge: many F&B businesses fail not due to weak concepts or lack of demand, but because of insufficient structure, inconsistent systems, and undisciplined execution.
Pure Planet was established to deliver the operational rigor typically reserved for large multinational foodservice organizations, bringing structured systems, governance, and performance discipline to restaurant brands at every growth stage. The consultancy rejects theoretical advisory models in favor of solutions tested in live kitchens, service environments, and commercial operations.
End-to-End F&B Consultancy Services
Pure Planet delivers integrated services across the full restaurant lifecycle.
- Concept Development
Brand positioning, market validation, menu philosophy, service models, and commercial feasibility aligned with operational reality. - Menu Engineering and Margin Optimization
Recipe costing, pricing architecture, SKU rationalization, portion control, and kitchen capacity alignment to protect margins and execution consistency. - Operational Systems and Workflow Design
Scalable front-of-house and back-of-house frameworks, including SOPs, staffing models, production flows, and daily performance routines. - Cost Control and Financial Optimization
Inventory management systems, waste reduction programs, procurement alignment, labor productivity benchmarks, and margin visibility. - Team Structure and Performance Management
Role clarity, training frameworks, accountability structures, and KPIs designed to elevate execution standards. - Expansion and Franchise Readiness
Preparation for multi-unit growth and franchising, including standardization protocols, operations manuals, compliance systems, training programs, and market entry strategies.
A Middle East–Anchored, Globally Deployable Ecosystem
Pure Planet extends its value beyond advisory through a comprehensive operational ecosystem.
- Supply Chain and Procurement Excellence
Vendor sourcing, benchmarking, contract negotiation, and HACCP-aligned standards. - Logistics and International Coordination
Import/export management, customs compliance, regulatory navigation, and cross-border shipping. - Retail and Real Estate Strategy
Data-driven site selection, lease structuring, and coordination with landlords and mall operators. - Digital and Technology Integration
POS evaluation, inventory automation, cost analytics dashboards, and performance reporting tools. - Culinary Research and Development
Recipe innovation, ingredient sourcing, packaging optimization, and product adaptation.
Regional Strength with Global Service Capability
Headquartered in the Middle East and supported by an international partner network, Pure Planet serves restaurant brands, cafés, cloud kitchens, hospitality portfolios, investors, and franchise systems across the GCC while extending its services globally. This hybrid model enables strong regional execution while maintaining globally consistent operating standards.
Core Operating Philosophy
Pure Planet is built on a clear principle: sustainable F&B success is driven by structure, discipline, and execution. By combining Karim Abd El Razek’s operational leadership with a Middle East–rooted, globally scalable consultancy platform, Pure Planet positions itself as a long-term partner for brands seeking profitability protection, controlled expansion, and international growth.
Inspired Magazine features Karim Abd El Razek in its Founders & CEOs category, recognizing his contribution to operational excellence, franchise development, and scalable F&B growth through the launch of Pure Planet.
