Hatoun Bushnaq stands as one of the pioneering female leaders in Saudi Arabia’s automotive sector, renowned for her compassionate and dynamic leadership. Holding the role of General Manager of Corporate Communications at Nissan Saudi Arabia, she has powerfully elevated the presence and impact of Saudi women in the industry both regionally and globally. Her vision and unwavering commitment to womenโs advancement have significantly shaped the future trajectory of the automotive sector in the Kingdom.
Leadership and Visionary Achievements
Hatounโs leadership is distinguished by her ability to elevate brand influence through strategic communications, high-impact storytelling, and powerful stakeholder alignment. Her work has played a central role in positioning Nissan as a leading automotive brand in Saudi Arabia.
She led the first global driving experience for the all-new Nissan Patrol 2025 at the Red Sea โ a pioneering activation that merged luxury, innovation, and the Kingdomโs natural landscape, setting new industry benchmarks. She also spearheaded the Nissan X-TRAIL launch in KAEC, driving significant gains in brand visibility and strengthening Nissanโs competitive edge across the market.
Beyond flagship events, Hatoun has significantly grown Nissanโs media presence, ensuring the brand maintains a leading position across PR and marketing channels. Through strong media relations, trusted partnerships, and consistent narrative leadership, Nissan has become a benchmark brand in the automotive communications landscape.
A key element of Hatounโs impact is her ability to build strategic relationships with government entities, ensuring seamless alignment with Vision 2030 priorities. This includes collaborations that highlight national pride, tourism, and regional development, as demonstrated in initiatives like Nissanโs Summer Adventure program, which showcased the natural beauty and cultural richness of Saudi Arabia while reinforcing Nissanโs deep connection to the Kingdom.
Her leadership also extends to Nissanโs communications for Formula E in Saudi Arabia, delivering fully immersive experiences for local and global audiences and enhancing the brandโs standing within the global motorsport community.
Commitment to Diversity and Female Empowerment
A staunch advocate for diversity, equity, and inclusion, Hatoun served as Vice President of Diversity in Saudi Arabia and is an active contributor to Nissanโs regional Diversity Council. She is a certified life coach, mentoring young professionals and supporting Saudi women aspiring to leadership positions. Her advocacy work complements her corporate leadership, blending business acumen with social responsibility.
Versatile Professional Background
Hatounโs professional journey spans multiple sectors, including marketing leadership roles at Al Fouad Holding Group, where she managed marketing and communications across various businesses including FMCG, luxury, and construction. Her diverse skills include strategic planning, event management, stakeholder engagement, and brand development.
Recognitions and Awards
Her exceptional contributions have been widely recognized with accolades including Saudi Arabiaโs Women Leader, Middle Eastโs Women Leader, Best Communications Manager at PR Arabiaโs National Auto Awards, and Woman of the Year in the Automotive Industry 2025.
Life Beyond Work
Balancing a thriving career and motherhood, Hatoun draws inspiration from her community and role as a mentor and role model. Her story embodies vision, resilience, and purpose, inspiring countless others to embrace leadership and impact.
Leadership Quote
Empowering individuals through visionary leadership and fostering inclusive environments is key to transformative growth and sustainable success.
Inspired Magazine proudly celebrates Hatoun Bushnaq among the Women Who Inspire for her trailblazing leadership and transformative contributions to the automotive industry and womenโs empowerment in Saudi Arabia.
